
OLIVE OIL CONCEPT
Classico
Ivory tones inspired by the white stone of Puglia.
Classic expression
Concept design · Not yet in production
A PRODUCT CONCEPT TO BRING TO LIFE
An olive oil bottle inspired by the trullo. A souvenir to treasure, an object to display, a little piece of southern Italy to share with the world.
Discover the opportunity
01 — THE IDEA
The trullo is the starting point. Taking Puglia into homes around the world is the ambition.
TRULLOIL is a product and brand concept that brings together olive oil and a bottle inspired by one of Puglia’s most recognisable symbols. It is not yet a product on the market: the opportunity is to acquire the idea or help bring it to life.
Its slender neck recalls a trullo’s conical roof. Olive branches embrace the base. Colours evoke the land and its flavours. The design also explores Apricena stone for the cone, with materials to be developed alongside a production partner.
02 — THE INSPIRATION
Blue seas. Olive trees. Golden wheat. Sun-ripened tomatoes. The colours and simple pleasures of Puglia inspire the world of TRULLOIL.




03 — DESIGN EXPLORATIONS
An imagined collection of 500 ml bottles, with colours inspired by olive oil varieties and Mediterranean flavours. A starting point for a future range.

OLIVE OIL CONCEPT
Ivory tones inspired by the white stone of Puglia.
Classic expression
OLIVE OIL CONCEPT
A golden interpretation with a strong sense of place.
Territory-inspired expression
OLIVE OIL CONCEPT
Olive green, a tribute to the natural landscape.
Nature-inspired expression
OLIVE OIL CONCEPT
Deep black and gold, for a bold visual identity.
Coratina-inspired expression
FLAVOURED OIL CONCEPT
A bright yellow idea with a Mediterranean spirit.
Lemon-inspired expression
FLAVOURED OIL CONCEPT
A vivid red bottle with a distinctive personality.
Chilli-inspired expressionThe bottles shown are concept visualisations, not products currently available to buy. The final range, materials, oil specifications and any certifications would be defined during development.

IMAGINED FOR THE TABLE
Imagine TRULLOIL on a restaurant table: olive oil served in a bottle that becomes part of the setting. A memorable detail that guests might wish to take home, connecting the dining experience with the place that inspired it.
FROM THE RESTAURANT TABLE TO THE HOME.04 — A WORLD OF POSSIBILITIES
The ambition is to create the kind of object visitors love to bring back from a journey: useful, decorative and immediately connected to a place.

WEDDINGS & SPECIAL OCCASIONS
Envisaged as a wedding favour or gift, the bottle could turn a celebration into a lasting memory. Packaging and personalisation could be developed for weddings, events and corporate gifts.

SOUVENIRS & TRAVEL RETAIL
A potential signature souvenir for hotels, resorts, museum shops, airports and local boutiques. A giftable object that could carry Puglia’s identity well beyond the journey.
A decorative bottle for a kitchen, shelf or dining table. A keepsake with a life beyond its contents.
A recognisable table detail for restaurants and hospitality venues, with potential for branded editions.
A distinctive wedding favour inspired by Puglia, with scope for personalised colours and presentation.
A souvenir and gift concept for visitors who want to take a tangible piece of Puglia back home.
IMAGINED FOR RETAIL
A distinctive silhouette could help TRULLOIL stand out on a shop shelf — a bottle chosen for its design as well as for what it could contain.

THE MOMENTS WE WANT TO KEEP
An imagined gathering among the olive trees, where a TRULLOIL bottle becomes part of the moment — and a memory to take home.

05 — THE OPPORTUNITY
TRULLOIL is available as a concept for acquisition or a development partnership.
The next chapter could be shaped with olive oil producers, bottle manufacturers, design brands, tourism businesses or distributors interested in bringing a Puglian-inspired product to market.
Concept and visual designs. No physical product is currently on sale.
TRULLOIL